inocaIdo Tatamiten Ltd.
The essence of tatami culture has ingrained itself deeply within the Japanese way of life. At its core lies “Igusa,” a natural rush that tatami mats are made of. Beyond its deodorizing, sterilizing, and moisturizing properties, igusa fiber embodies both utilitarian functionality and a refined sensibility, fostering a healing ambiance through its idyllic aroma. As lifestyles evolve, the prevalence of tatami mats has slowly diminished in Japanese households. Emerging to harmonize with modern living, “inoca” stands as a new series of products meticulously crafted by skilled artisans, preserving the legacy of igusa for contemporary use.